CHALLENGE: Trademark Beauty was a primarily online and social media driven hair care brand, owned by sibling duo Joseph Maine, a celebrity hairstylist, and Sabrina Maine, an LA salon owner. While they sold their products in Sabrina’s salon and Joseph took them on the road, their main business goal was to get their products into mainstream stores. We wanted a Trademark Beauty branded store shelf to feel very cohesive, but the brand owners were also very committed to the idea of each product having their own unique personality.

SOLUTION: As a team we studied hair tool brands on shelves at Trademark Beauty’s dream store - Target. Together, we crafted a new look and feel for their product packaging that would feel less like the outdated Conair-type products that customers are so used to seeing. We wanted to stop customers in their tracks, peak their curiosity, and ultimately convert them with our fun and educational packaging.

RESULT: We rebranded every hair tool that Trademark Beauty sells and created concept decks for all products the brand planned on producing over the next 5 years to ensure that we had a thoroughly planned vision for the brand as a whole. Our rebrand successfully secured Trademark Beauty a spot in Target stores across the US.